Some female geeks use the discourse of increasing female representation in science, technology, engineering, and math (the “STEM” fields) as a proxy for addressing sexism in geek communities. Because countering sexism against women does not directly benefit men, some women reframe the issue of sexism by appealing to capitalist values. They argue that if women are better represented in STEM fields, it would lead to economic growth and technological innovation (and that this can be achieved through efforts to reduce gender bias).
However, this strategy backfires when male geeks interpret the movement to increase female representation in STEM fields as “social engineering”, i.e., feminists forcing women to do what we purportedly “dislike” (science, tech, engineering, and math). The subtext of this movement—which is that female geeks who love STEM topics have to endure sexism from male geeks or get out, and this is a Bad ThingTM that needs to be fixed—is lost entirely.
Observe this Digg comment on the Bias Called Persistent Hurdle for Women in Sciences submission: