CORRECTION: Valentin’s monetary gain from the Stuff White People Like brand is greater than 0%. According to the LA Times’ interview with Lander, Valentin receives all the ad revenue from blog. According to Valentin, he uses this money for horse-racing. Lander gives Valentin credit as the co-blogger of Stuff White People Like, but the mainstream media portrays Valentin as (just) Christian Lander’s Filipino friend and inspiration.
“#11 Asian girls” is the all-time most popular post of web-phenomenon Stuff White People Like, but it was written by Filipino-Canadian Myles Valentin, not White-Canadian Christian Lander. While Christian Lander received a $350,000 advance and receives royalties for his book, Stuff White People Like: the Definitive Guide to the Unique Taste of Millions, Myles Valentin is living paycheck to paycheck in East Vancouver.
Myles Valentin has written #11 Asian girls, #15 Yoga, #30 Wrigley Field, #31 Snowboarding, #44 Public Radio, #45 Asian Fusion Food, #56 Lawyers, #57 Juno, #66 Divorce, and #74 Oscar Parties. However, Valentin is rarely mentioned in articles about the blog Stuff White People Like, except being credited as Christian Lander’s Filipino friend. Even Racialicious, an anti-racist blog about race written from the perspectives of people of colour, credits Christian Lander as the “The Man behind Stuff White People Like” and makes no mention of Myles Valentin.
While it is true that Lander wrote 90.7% of the full list and Valentin wrote only 9.3% (89.1% and 10.9% respectively before the official book deal announcement), it nevertheless seems unfair that Valentin received no book deal, is rarely mentioned, has never been interviewed, and is not the co-author of the book that spawned from the blog. A white man receives 100% credit for roughly 90% of a blog, and his friend, an Asian man, receives 0% credit for roughly 10% of the blog.
This may appear only slightly unfair to some, but what if it was a white man that received 100% credit for roughly 90% of a blog, and his friend, another white man, that received 0% credit for roughly 10% of the blog? Ceteris paribus, we expect that everyone should get their fair share, even if the inequality is not tremendous. If Valentin was a white man, we would expect him to sue for his share of the profit, and we would not disagree with the lawsuit as a means to uphold “meritocracy” and protect white man’s intellectual property.
Asians are stereotyped as uncreative, lacking a sense of humour, and as people who are unable to criticize social conventions. When an Asian writes successful satire of white culture, why is his contribution forgotten?
Christian Lander’s name may go down in Web 2.0 history, but will anyone remember the name Myles Valentin? Will white people still ask, “Where are all the bloggers of color?”