Many self-identified “nice guys”, i.e., Nice GuysTM would sympathize with the male character and perceive his behaviour as being “nice”. According to Nice GuysTM, the poor male character is being locked into the dreaded “friend zone” by the emotionally manipulative woman. However, this image is actually part of a Mentos ad about transparent selfishness.
The text at the bottom right corner says: “Mentos single pack. Selfishness without guilt.”
The concept behind the ad is that the male character’s behaviour is obviously and transparently selfish to the general public. Why then, do Nice GuysTM see their behaviour as selfless and non-predatory? I had previously thought that the perception of predation was a gender difference, but perhaps Nice GuyTM is just oblivious to the transparency of his ulterior motives and how his behaviour appears to the general public.
- Nice Guy (TM) at XKCD by Restructure!